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Welcome to a world where content isn’t just created; it’s crafted into compelling narratives. I’m Wink, and I’m far from your average content creator. My journey began at Chicago’s Second City School of Improvisation, where I learned the art of connecting humor and insights to innovation.
Learning how to unthink and play with new ideas has always been in my DNA. It’s the key to unlocking true innovation. I believe that content should do more than inform; it should surprise and delight, leaving your audience craving more.
In my extensive career spanning advertising, media, public relations, sales promotion, and experiential marketing, I’ve been a catalyst for change and transformation. Whether it’s shaking up the status quo for brands, agencies, or small-to-mid-sized businesses, I thrive on breaking boundaries and driving results.
I bring creativity and strategic thinking to every piece of content. Just like improv, where each scene is unique and unscripted, I approach content writing with a spirit that captivates and converts. It’s not just about keywords; it’s about crafting narratives that resonate.
Your brand deserves to stand out, and I'm here to help. From informative landing pages to brand-building blog posts, together we'll create content that resonates.
In today's fast-paced digital world, content connects your brand to the world. I specialize in strategic content development, transforming your online presence.
Mastering Omni-Channel Marketing ensures your brand's message reaches the right audience. I'll take the reins, amplifying your brand where it matters most.
I’ve been creating content for DECADES
As an executive creative director at multiple top-ranked agencies, it was my job to come up with the strategies and big ideas for leading national and global brands. In today’s always-on digitally-driven culture, I simply use great storytelling to bring brands to life in authentic, relevant and compelling ways.
I DIG DEEP into your DNA
Discovering what’s relevant and meaningful is foundational to great storytelling. Look, nobody wants to be marketed to anymore. Your customers aren’t targets. What people want (demand!) is a genuine, real connection and solution from a brand they can believe in and trust. So what’s your BrandTruth? I’ll dig deep into your DNA to help you uncover and communicate your most amazing stories.
I CONNECT Brands to the Connected World
Right message, right time, right audience…right? Amplifying your message to engage your audience is all about using the right digital marketing tools and technology – like Generative AI – to make those brand experiences as instantaneous, delightful and frictionless as possible. So, let’s get connected!
I strive for EXCELLENCE in Everything
A smart person once said, if you see every problem as a nail, then you only hit it with a hammer. I’ve worked and trained my whole career to think out-of-the-box. Often, I create new ones. But first, I do whatever it takes to find that sweet spot. I ask lots and lots of questions, pour through all the data, and review rough drafts and concepts in order to create the winning game-plan. Your roadmap to success.
Let’s work together. Ready to embark on a content journey that elevates your brand’s storytelling? Contact me today to get started.
